Ranking Factor checklist – Guide Line for SEO

By Entertop | May 21, 2019

What Webmaster or Web agency SEO specialist should know when want to promote online content via Google Search and Bing.com search.

Not any secrets to won the website ranking, just a SEO works need to do, following the best practices outlined below will make it easier for search engines to crawl your website, index the web page and understand the web content.

How to improve SEO Ranking ? To get better ranking in Search Engine. The Main Big factor is The Good web content - Content is the King. You can more info on How to build a Good Web Content?

Others 10 Factors will helping in getting good rank and bring in more visitor traffic.

Domain Factor

Domain Age
Keyword Appears in Top Level Domain
Keyword As First Word in Domain
Domain registration length
Keyword in Subdomain Name
Domain History
Exact Match Domain
Publicvs. Private Whois
Penalized Whois Owner
Country TLD extension

Page-Level Factors

Keyword in Title Tag
Title Tag starts with keyword
Keyword in Description Tag
Keyword Appears in H1 Tag
Keyword is Most Frequently used phrase in document
Content Length
Keyword Density
Latent Semantic indexing keywords in Content (LSI)
LSI Keywords in Title and description tags
Page loading speed via HTML
Duplicate content
Rel= Canonical
Page Loading speed via chrome
Image optimization
Recency of Content updated
Magnitude of content updates
Historical updates page updates.
Keyword Prominence
Keyword in H2, H3 Tags
Keyword word order
Outbound link quality
Outbound link theme
Grammar and spelling
Syndicated content
Helpful Supplementary Content
Number of outbound links
Multimedia
Number of internal links pointing to page
Quality of internal links pointing to page
Broken Links
Reading level
Affililate links
HTML errors/W3C validation
Page Host’s Domain Authority
Page’s PageRank
URL Length
URL Path
Human Editors
Page Cateogory
WordPress Tags
Keyword in URL
URL String
References and sources
Bullets and Numbered lists
Priority of Page in Sitemap
Too Many outbound links
Quantity of other keywords page ranks for
Page Age
User Friendly
Parked Domains
Useful Content

SEO Ranking Factor

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Site-Level Factor

Content Provides value and Unique insights
Contact Us Page
Domain Trust/TrustRank
Site Architecture - Organize your site hierarchy
Site Updates
Number of Pages
Presence of sitemap
Site uptime
Server location
SSL Cetificated - Online security issues might scare away customers
Terms of service and privacy pages
Duplicate Meta information on-site
Breadcrumb Navigation
Mobile optimized - How to check mobile friendly site
Youtube
Site usability
Use of Google analytics and Google Webmaster Tools
User reviews / site reputation

Backlink Factors

Linking Domain Age
# of Linking Root Domains
# of Links from separate C-class IPS
# of Linking Page
Alt Tag (for Image Links)
Links from edu or .gov Domains
PR of Linking Page
Authority of Linking Domain
Links from competitors
Social Shares of referring Page
Links from Bad Neighborhood
Guest Posts
Link to Homepage Domain that page sites on
Nofollow Links - additional ways to identify to Google Search the nature of particular links.
University of Link Types
“Sponsored links” or Other words Around Link
Contextual Links
Excessive 301 redirects to Page
Backlink Anchor Text
Internal Link Anchor Text
Link Title Attribution
Country TLD of referring Domain
Link location in Content
Link Location on Page
Linking domain relevancy
Page level relevancy
Text around link sentiment
Keyword in title
Positive link velocity
Negative link velocity
Links from “Hub” Pages
Link from Authority sites
Linked to as wikipedia source
Co-Occurrences
Backlink Age
Links from real sites vs Splogs
Natural Link profile
Reciprocal links
User Generated Content links
Links from 301
Schema.org Microformats
DMOZ Listed
Yahoo Directory Listed
Number of outbound links on Page
Forum profile links
Word count of linking content
Quality of linking content
Sitewide links

User Interaction

Organic click through rate for a keyword
Organic CTR for All Keywords
Bounce Rate
Direct Traffic
Repeat Traffic
Blocked sites
Chrome Bookmarks
Google Toolbar Data
Number of comments
Dwell time

Algorithm Rules

Query Deserves Freshness
Query Deserves Diversity
User Browsing History
User Search History
Geo Targeting
Safe Search
Google+ Circles
DMCA Complaints
Domain Diversity
Transactional Searches
Local Searches
Google News Box
Big Brand Preference
Shopping Results
Image Results
Easter Egg Results
Single Site Results for Brands

Social Signals

Number of Tweets
Authority of Twitter users accounts
Number of facebook likes
Facebook shares
Authority of Facebook user accounts
Pinterest Pins
Votes on Social Sharing Sites
Number of Google+1s
Authority of Google+ User Accounts
Verified Google+ Authorship
Social signal Relevancy
Site Level Social Signals

Brand Signals

Brand Name Anchor Text
Branded Searches
Site has Facebook Page and Likes
Site Has twitter profile with followers
Official Linkedin Company Page
Employees Listed at linkedin
Legitimacy of Social Media Accounts
Brand Mentions on News Sites
Co-citations
Number of RSS subscribers
Brick and Mortar Location with Google+ Local Listing

Others Reading

Google Search Console - Search Engine Optimization (SEO) Starter Guide

How long does Search Engine take to remove expire page

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